Logo of Davison Tree Care with a stylized green tree symbol on a dark background.

Davison Tree Care

Year: 2023

Service: Custom Identity Design

The Brief

Davison Tree Care is a family owned tree surgery company based in Harrogate, North Yorkshire, started by Rory Davison. Fully qualified, trained and insured, they use our expert knowledge and wide range of professional equipment to provide tree care services that you can count on.

Rory came to me with the intention of launching his new tree care business. He asked me if I could design a visual identity for his new brand, Davison Tree Care. After discussing the brand goals and his objectives I understood he wanted a simple logo that expresses nature, functionality and professionalism, along with a visual identity, stationery and website design.

The Solution

The Primary mark is a simple geometric tree and suits the brand perfectly, it’s simple, practical and instantly shows what the brand is all about. The design of the tree also looks a like a cross, crosses are synonymous with aid and care, another link to the tree care provided by the company.

We chose Rogue Sans Extended for the accompanying text, but I simplified it slightly by straightening and smoothing the edges of some of the letters. The wordmark is strong, solid and shows the company’s professionalism and practicality. It also pairs well with the simple logomark.

Stylized white tree logo on black background
Davison Tree Care Services logo with green tree graphic and curved text.
Logo of Davison Tree Care with stylized green tree icon.
Logo with text 'DAVISON TREE CARE' on a dark background.
Color chart showing five color swatches: Lime Leaf, Oak, Dark Oak, Birch, and Ebony, with their hex codes, RGB, and CMYK values.
Black and white business card for Davison Tree Care with green tree logo and contact details.
Mobile phone displaying a website for "Davison Tree Care." The screen shows a header with the text "Professional, Local, Insured Tree Surgeons," followed by a brief description of services including tree surgery. The site mentions being a family-owned business in Harrogate, North Yorkshire.
Tablet displaying Davison Tree Care website with services like tree surgery, stump grinding, and hedge care.
Front and back view of a black t-shirt with "DAVISON Tree Care Services" logo and tree design.
Corporate stationery set with letterhead, envelope, business cards, and folder for a tree care service.
White Ford Transit Custom van with "Davison Tree Care" logo and contact details on wooden background.
Brand guidelines presentation layout featuring logos, typography, color schemes, and brand imagery for "Davison Tree Care." It includes logo applications, font types, photography showcasing tree care work, and branded merchandise visuals.