Group of enthusiastic athletes running on a sports field, wearing sports uniforms and celebrating with expressions of joy and excitement.

Quadball England

Year: 2024

Service: Logo Design

Quadball UK - Team England came to me wanting to refresh their logo ahead of the European Championships in Summer 2024. They felt their old logo was too, ‘cliparty’ and ‘thrown together’. The logo was designed by a committee and therefore was marred slightly by too many opinions and as a result lost some of its personality. They wanted their new logo to feel more professional, unique, have better applied England imagery and be able to stand the test of time.

England Quadball crest with lion shield on red, white, and blue backgrounds.
Three shield logos with lion heads in red and blue on red, white, and blue backgrounds.
Lion logo design for England Quadball with annotations on features like mane and negative space, displayed in black and white on left, and in white on red background on right.

The Badge Design

We decided on a modernised Coat of Arms style badge that would include a few elements that come together to represent the sport of Quadball and the nation of England. To represent England, we included a Lion as the main figurehead inside a shield surrounded by roses. The coat of arms style itself also links to English heritage.

To represent Quadball, seven roses can be seen for the seven players on a Quadball team and the primary rose at the bottom has Snitch wings attached, a subtle link to the Harry Potter sport Quidditch from which Quadball finds its roots.

A color palette with four sections labeled "Rose Red," "Bright White," "Navy Blue," and "Medal Gold." Each section provides hex and RGB codes, with Rose Red (#D13441), Bright White (#FFFFFF), Navy Blue (#0E2952), and Medal Gold (#F2B850). The image includes CMYK values for each color.
Sample text showcasing "Apotek Extrawide" font in Semibold and Extralight weights, with uppercase letters, numbers, and symbols on a dark background.
Three stripes with the text "Quadball England" in red, white, and blue color schemes.
White soccer jersey with red accents, featuring a logo with a lion crest and "England" text, VC logo, and "Partners In Health" sponsor branding, against a red background.
Navy blue soccer jersey with gold accents and "Partners In Health" sponsor logo on the front. Features a crest with a lion and "England" text, and a VGC logo.
A collage of Quidditch players on a field, featuring four scenes: a coach and player posing with medals, a group of players mid-game near hoops, a player running with a ball, and two players hugging.

Photographs courtesy of Ajantha Abey Photography

Kit design by @nivashjayaram