Illustration of a rising or setting sun over mountains with stylized rays extending outward, surrounded by the text "GOODDAYS" below, on a dark background.

Gooddays

Year: 2024

Service: Custom Identity Design

Based in Cape Town, South Africa. Gooddays is a sustainable skincare product line for surfers. So far, their line product includes a sunscreen, an after-sun lotion, and a sea salt Spray. All products are made with ingredients from Cape Town and they produced locally and sustainably.

They wanted the branding to have a casual, cool surfer appearance. And show off about it being locally produced in Cape Town.

Logo for Gooddays Local Sustainable Bodycare, featuring a sun rising over mountains, with text indicating Cape Town, South Africa, established 2024.
Sunset illustration with mountains and sun rays in three color variations: dark, beige, and coral backgrounds.
Three logo variations for 'Gooddays', a local sustainable bodycare brand in Cape Town, South Africa, established in 2024. The design features a sun setting over mountains.
"GOODDAYS" text in three color schemes: dark brown on cream, cream on dark brown, and cream on coral.
Illustration of a sunrise over mountains with hand-drawn notes, including "Cape Town," "Tabletop Mt.," "Sun Rays," and "Clouds." The right side shows a refined version of the artwork on a reddish background.

THE LOGO DESIGN

For the logo, to keep that local feeling at the centre of the brand, I wanted to use an image of Cape Town itself, more specifically the table-top mountain. So created an illustrated version of the horizon with rough edges to give it a rugged, well-worn feeling, synonymous with surfing brands.

The colours of the brand represent earth, sand and sun, further showing the sustainable nature of the brand and its link to surfing culture.

Color palette with four swatches labeled Earth Brown (#2E2819), Sandy White (#F9EFD9), Sunset Pink (#DE6D5B), and Charcoal (#1D1D1B). RGB and CMYK values are provided for each color.
Typography sample displaying fonts: Alverata Informal in uppercase, Felt Tip Woman in handwritten style, and Rockwell with full character set.
Good Days body care product packaging featuring sunscreen, after-sun, and sea salt spray bottles and boxes displayed on a wooden deck by a lake with trees in the background.
Logo for Gooddays, a local sustainable bodycare brand from Cape Town, South Africa, established in 2024, with background of ocean waves.