Mossman Analytics logo featuring stylized green text and symbol on a dark background.

Mossman Analytics

Year: 2024

Service: Logo Design

The Brief

Spencer Mossman came to me wanting a logo for his Football analytics social media page. We decided on few key words that represented the brand in order to dictate the creative direction of the logo: Analysis, Data, Sharp, Precision, Intelligence, Simplicity and of course Football. After a few ideas, we finally decided on a sharp, simple monogram of ‘MA’ for Mossman Analytics that also creates the shape of a Football player’s legs about to kick a ball. The leg’s are also similar to a bar chart, connecting the logo back to the data analysis side of the brand.

Mossman Analytics logo with stylized green text on dark background.
Abstract logo designs with triangles and circles in green and cream colors.
Design sketches featuring geometric logo concepts and symbols on scattered sheets of paper, including letters and abstract shapes in pencil.
Abstract green geometric design on a dark background
Four "Mossman Analytics" logos in green and black variations with a stylized letter 'M' and dot design in the center.

TYPOGRAPHY

For the type, we used a sans serif called Proxima Nova that paired well with sharp angles and edges of the logomark. I also customised the typeface’s letters ‘M, S and N’ to match the same angle as the logo to make sure when paired together, the whole system looks cohesive and precise.

"MOSSMAN" logo in green, black, and white variations
Color swatches labeled "Light Cream," "Light Moss," "Dark Moss," and "Charcoal Black" with respective HEX, RGB, and CMYK codes.
Typeface sample displaying "Proxima Nova Black" and "Proxima Nova Medium" with letters, numbers, and symbols on a dark green background.