The Brief

Verza is a sports agency that promotes young athletes to play college sports in the US. Based in Germany, they connect with young athletes and train them up to get US scholarships. Unlike many other sports agencies, Verza continues to monitor and follow the athlete even after they have moved to the US and are always there to help. This was a key point to get across in the logo design.

The Solution

Firstly we discussed some key brand themes that we wanted to show in the logo design:

• Guidance - Verza guides you through training and points you in the right direction to achieve a scholarship.

• Motion - Link to sport, always moving and adapting, Verza moves with you throughout your sports career.

• Innovation/Intelligence - Verza will come up with intelligent solutions to your problems/needs.

• USA - The destination of the scholarships.

• Trust/Confidence - The athletes put their trust into Verza.

• Seattle/Hamburg - Verza started in Seattle, now based in Hamburg.

We then came up with a few symbols that represented each of these themes and then combined these symbols together into the final logo:

• Spinning top - Constant motion, also it resembles the Seattle space needle.

• Compass - Serves as a guide, you can always trust it to point in the right direction.

• Star - Also serves as a guide, and it links to the USA flag.

• Spark - Shows innovation and intelligence.

• Sharp Points - Spires of Hamburg also sharpness shows intelligence